Vienna, 31st October 2026: Zain Jordan has won 2026 Excellence in Emerging Technology & Solutions Award at the World Broadband Association (WBBA) Broadband Excellence Awards for its HBB Proactive User Experience Assurance project, which leverages artificial intelligence (AI) to enhance home internet experience, improve network efficiency, and elevate service quality for customers.
The award was presented during the Broadband Development Congress 2026, held in Vienna, Austria, alongside Network X 2026, which brings together leading figures from the global telecommunications and technology sectors to discuss the future of networks and digital services.
The WBBA Broadband Excellence Awards recognize innovative projects and solutions that move beyond ideas and trials to deliver practical, scalable applications with a tangible, positive impact on the telecommunications sector.
This achievement reflects Zain Jordan’s commitment to harnessing technology and AI to enhance its home internet services. Through the adoption of intelligent solutions, Zain continues to improve network efficiency, advance network management, and keep pace with the rapid developments shaping the telecommunications industry, ultimately delivering enhanced customer experience. By leveraging data and advanced technologies, Zain Jordan also aims to optimize network performance, develop its services, and improve operational efficiency to meet customers’ evolving needs and expectations.
The initiative places the customer experience at the heart of its priorities, focusing on enhancing home Wi-Fi performance and delivering seamless, reliable connectivity tailored to individual needs. Its intelligent solutions continuously monitor network performance and proactively optimize it to improve connection quality and stability. The initiative also recommends the most suitable solutions for each home based on its specific coverage requirements, helping ensure comprehensive Wi-Fi coverage and a seamless, stable connection throughout every part of the home.
These solutions also enhance the way technical teams operate by equipping engineers with intelligent tools that support data analysis and more efficient network performance monitoring. This helps accelerate task completion and improve overall operational efficiency.
Zain Jordan stated that the award adds to its distinguished record of achievements and reflects its pioneering role in Jordan’s telecommunications sector. It also underscores the company’s commitment to continued innovation and the adoption of the latest technological solutions, while reaffirming its dedication to supporting Jordan’s digital transformation journey and strengthening the Kingdom’s position as a regional hub for innovation and technology.
The company emphasized that continued investment in innovation and advanced technologies remains central to its strategy to maintain its leadership in the local telecommunications market. These investments support the ongoing development of its services in line with evolving digital usage patterns and customers’ future expectations, while strengthening its ability to deliver advanced connectivity solutions that meet the demands of the near future.
As part of its ongoing efforts to advance its digital infrastructure, Zain Jordan has also achieved the world’s largest deployment of Fiber-to-the-Room (FTTR) technology outside China, according to project-specific information. The share of its customer base equipped to benefit from the technology has reached 37%, while fiber-optic penetration across Jordan has reached 70%. These milestones underscore the company’s continued commitment to developing its services and adopting advanced technological solutions.
